For a long time now, I’ve wanted to create an all-in-one logo for myself, one that can be easily identifiable but also dynamic across the many creative outlets I have. In today’s world of putting yourself out there is vital with the endless social media onslaught and constant news. This means it’s important to create and promote your brand, no matter how cliché or self-absorbed that sounds. Self-promotion is vital, especially in the creative industry. To get your name out there and gain a following, you have to become your own marketing team (unless you can afford one, but where’s the fun in that?!).
An example of a creative industry that has been doing this well before social media was even a thing, is the music industry. If you don’t have a look, a sound, a logo or familiarity, you’ll get nowhere. How are people supposed to remember you or find your music?
Another, newer example could be LinkedIn. A lot of people use that website to find employers, employ people and gain insight into their chosen career path. You have to make your profile stand out if you want that job, with hundreds or even thousands of people applying for one job. You’ll want, no, needto sell yourself as highly as possible. With the rise in social media, our CVs have become less of a list on a piece of paper and more of an online portfolio you have to create, organise, and promote.
Anyways, having spent two days hashing out ideas and concepts in Adobe Illustrator, pulling my hair out and mess up anchor points, I finally created my logo. Logos may look like simple, easy to create images someone can just whip up in Photoshop, but that’s far from the truth. Creating a logo is an intensive design challenge, a highly employable skill that requires concepts, attempts, failures and migraine-inducing detail. Usually, you’ll create a fair few logos before creating thelogo, the image that is going to represent yours or a client’s brand. If it’s too complicated, people won’t get it, if it’s too boring, nobody will care, if it’s nothing to do with what you’re trying to sell or promote, what’s the point?
Below is my logo, which I’m quite proud of, and its many adaptions to encompass my separate yet now united ventures.
The base logo:
The photography logo:
The design logo:
The gaming logo: